Tag Archives: Customer

American Dream Series, Part 20: Walking in Someone Else’s Shoes

One of the surest ways to success—and one of the cornerstones of my American Dream—has been encouraging those who work with me to thoroughly understand our customer’s point of view—to take a minute and walk in their shoes.
 In virtually all customer-service businesses, there’s the “intimidation factor.”  A potential customer is [...]

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SBA Approval