How You Get and Keep Customers
As with all other parts of your business, one of the biggest benefits of buying a franchise is that we have developed proven systems for every facet of your business. Nowhere is this more important than the task of getting and keeping customers.
This is the one area of your business where what works best can change with the economy and your local market. While the steps to hanging a door or patching drywall never change, what works best to get and keep customers can and does change.
As a national company we keep on top of local and national trends, test and track different marketing strategies and then create systems for you from what works best. These systems cover these categories:
Keep the customers you have: There’s no point to bringing customers in your front door if they are just as quickly leaving out the back. We have simple systems to make sure your customers will never even consider anyone else when they need someone who does what you do.
Get referrals from those customers: Your best prospect will always be a referral from someone that person knows, likes and trusts. We have over 17 referral systems you can set up in your business. Since this is such an important source of customers you need more than just one system to do it.
Recover lost accounts: Although we never want to lose a customer, if that happens we want you to be able to identify them and put in place a system to get them back.
Be found: Next, you need to be found when someone is looking for someone who does what you do. These days, it’s not the Yellow Pages, you need to be found online. As a technology company we have both a nationally ranked corporate site that sends you leads as well as your own local site.
Get new customers with local strategic alliances: Before spending any money on advertising or marketing with a lower return, we have a process for you to follow to set up local strategic alliances with non competitive companies in your area that have the same customers you want. This is a way to take advantage of your partner’s relationship with their customers to bring you referrals.
Much more: We have hundreds more marketing and advertising tools for you that we will help you use. From online advertising, email marketing and your local web site to traditional yard signs, car signs, doorknob hangers, postcards, flyers, brochures and marketing pieces for specific projects like remodels, we have everything you need.
